STEP 3 - The Opportunity Radar

The Opportunity Radar (Market & Competitor Research)

Description:

To build a successful business, you need more than a great idea, you need to know where it fits in the real world. The Opportunity Radar is about sharpening your vision to see the landscape clearly: the trends shaping your industry, the competitors already in the game, and, most importantly, the gaps that no one is filling yet.
This step gives you the clarity to position your product or service with confidence, making sure you’re not just another option in the market — but the solution people have been waiting for.

Time Breakdown Session Length: 60–90 Min

 0–15 min: Industry Scan – trends, rising opportunities, and where the market is headed.
 15–30 min: SWOT Deep Dive – identifying your strengths/weaknesses and the external
opportunities/threats.
 30–50 min: Competitor Landscape – review of direct & indirect competitors, their
strengths, and their gaps.
 50–70 min: Market Gap Identification – brainstorming spaces where your business
could stand out.
 70–90 min: Positioning Strategy – create a positioning statement that shows how you
are different.

Outcome: Confidence in where your business fits in the market, plus clarity on how to stand out